3 Reasons Why 3d Architectural Visualization Is Critical to a Real Estate Development's Success

Architectural Visualization - A Critical Real Estate Tool

Architectural visualization is computed generated imaging created by three-dimensional computer modeling and design programs. They are used mainly to enhance visual presentations in real estate. There are three reasons why 3D Architectural Visualization is critical to a real estate development's success. These include:

  • Concise illustrations and renderings useful to preview a real estate development's design
  • A more realistic, flawless tool for presentations to state and municipal zoning agencies
  • Virtual reality implementations provide full information to construction managers, equipment vendors and land surveyors

Useful And Concise Illustrations And Renderings 

A successful real estate development relies heavily on pre-conceived designs. These are produced by architectural engineers experienced in the use of computer generated software. Using dimensional modeling and design programs, real estate developments are afforded the ability to view the final renderings in a variety of rendering techniques that include:

  • Basic floor plans
  • Virtual tours
  • Still renderings
  • 3D real-time renderings
  • Dimensional walk throughs and flyovers

These may also include renderings for renovations, panoramic views and sciographic study renderings. Real estate development success depends on tightly knit development planning and design. The reasons why 3D architectural visualization is so critical to real estate development success are clear. By allowing real estate developers to preview their design plans, any potential problems can be avoided before they are presented to local zoning boards for approval. In addition, 3D architectural visualization provides a wider range of views for renovations and newly planned developments. They clarify design and implementation of plans to building contractors, equipment vendors and land surveyors. 

How 3D Architectural Visualization Has Changed Real Estate Development

3D architectural visualization, unlike two dimensional architectural renderings of the past, affords a greater depth of realistic views of the real estate developer's planned design. 3D architectural visualization software allows the developer to turn static design sketches into completed design phases quickly and more accurately.

Real estate developers rely heavily on these software programs to create the most concise representations in an easily viewed format. 3D envelopes the entire design sequencing in a single representation. For example, if a 3D representation is needed for the interior and exterior design of a development, the real estate developer can visually "see" the completed plan or changes for new construction or renovations.

In today's real estate markets, using 3D architectural visualization for massive renovation projects in blighted areas is critical to the overall success.

Joshua Hale

Joshua Hale is the founder of Village Features. He enjoys writing about the effects of computer visualization on a business's bottom line as well as it's branding.