5 Reasons You Should NOT Invest in 3D Architectural Rendering for Real Estate Marketing

With new home buyers getting ideas on Houzz and Pinterest, today's tactics for marketing real estate, especially new construction, has become tougher than ever.  The photophraphy, copywriting, and reach has improved substantially.  

You no longer have the option to show a house plan online of what your intend to build and hope someone "bites", they're just too many ways to see great renderings.  

Here are 5 simple reasons you should NOT invest in 3D renderings and visualizations for your next real estate marketing campaign:

You Don't Want To Stand Out From The Competition 

I know this is a little sarcastic but in reality it's the truth, investing in high quality photorealistic 3D renderings like this one below show you care about your product and want the buyer to understand a considerable amount of care and detail went into the marketing.

You Like Doing "Business As Usual" 

Maybe you're of the persuasion that if it's not broke don't fix it.  Maybe you also believe that rotary phones were fine, the yellow pages sufficient, and Google irrelevant.

You Think Everyone Can Understand Floorplans And Elevations 

This is probably the easiest to debunk.  Most folks can't understand 2D floorplans and elevations.  It doesn't mean they're not smart it's the problem with the medium.  

Using 2D to communicate 3D always involves some form of mental translation.  As with any translation unless you are well versed in both 'languages' you run the risk of misinterpreting.  

The Design Is Really Not That Great

One thing I have discovered is that 3D renderings make great designs look great and bad designs look, well, bad.  

While you can try to put lipstick on a pig so to speak, you can only do so much with a poor thought out floorplan.  

If the design is boring and uninteresting then the rendering will look boring and uninteresting.  

Many of the best architects I work with get oohs and aahs from their clients when they see their designs come to life in the 3D architectural rendering.  

It validates their trust in the architect and makes them more willing to buy into their suggestions throughout the design process.

You Normally Choose Short Term Savings Over Long Term Value

In addition to providing a realistic view of your proposed building(s), architectural 3d renderings boost your brand identity by showing you're willing to do whatever it takes convey your product in clearest way possible.  

Remember, one of the mantras of branding is to be 'clear not clever'.

Joshua Hale

Joshua Hale is the founder of Village Features. He enjoys writing about the effects of computer visualization on a business's bottom line as well as it's branding.