If you’ve seen the show Property Brothers, you know the value of computer animation in selling clients on a design. The show presents buyers with options of two dated or rundown homes to purchase. Most of time, the buyers are horrified - until they see the renovation plans via 3D renders and computer animation.
The strategy works because computer animation allows people to see something they’re having trouble imagining. They can view the transformation long before a construction crew shows up, and that sells them on a property renovation they might not have considered.
Computer-generated tours work in much the same way for architects and builders. They offer potential buyers a virtual tour of the property - inside, outside or both - as it will look when completed. The tour help buyers picture themselves in the home and make a connection to the space, which is a crucial step in making a sale. They generate excitement around a home or project.
Selling homes with computer-generated tours
Two-dimensional drawings and plans serve a purpose among architects and builders, but they fall flat when it comes to buyers. Often, buyers don’t understand architectural drawings or can’t make sense of how the plans will translate to real life. Buyers want to fall in love with a property, but that is hard to do when the plans are confusing and no emotional connection is made.
3D virtual tours simulate walking through a home. They offer 360-degree views of each room and views from a variety of vantage points. Potential buyers can walk from room to room to get a feel for the flow of the home or zoom in on features and details to get a closer look. Outdoor virtual tours can be built around an actual photograph of the property, showing clients exactly how a home will look in its setting, sort of like augmented reality. Is the house far enough from the neighbors? Does it fit the character of the neighborhood?
3D virtual tours can be posted on your website, on social media sites or sent directly to the client via email. They are available in HTML, Quicktime, and Flash formats, and they are mobile and tablet friendly. These 3D tours look sleek and highly professional, so they help you stand out from builders and architects relying on 2D images.
Cutting project costs with 3D virtual tours
Many architects and builders commission 3D virtual tours strictly to boost marketing and sales, but virtual tours also help cut project costs.
This is especially true for builders because mid-construction changes to the design are expensive. When buyers can see the home before it is built, they know in advance what works and what doesn’t. If they decide to move a closet or rearrange the kitchen cabinets before construction, there’s no lost time or wasted money. In many cases, the cost of a 3D virtual tour is recouped if just one mid-construction change is prevented.
The approval process tends to be faster when 3D virtual tours are used in the presentation. Planning officials will have a better understanding of the design and scope of your project from the onset, which prevents delays. As you’re well aware, any time you can prevent a delay, that’s money in the bank.
3D virtual tours also make it easier to do your job because they improve communication with the customer. Accurately describing your plans with words can be difficult, but images are powerful. There will be no question that you and the buyer are on the same page.