How Interactive 3D Renderings Can Help Interior Designers Communicate Color to Clients

Evolving Technology For Architects, Interior Designers, And Landscape Architects

With the ever-growing capabilities of digital technology, there comes along apps that really catch our attention and the video below is one of them.  The Foundry, who creates high end programs like Modo (what we use) for the CGI industry recently unveiled a teaser for their new product, COLORWAY.  With it any 3D artist will be able to change colors of finished renderings on the fly.  Of course this capability has been possible with photoshop but isn't nearly as quick or intuitive as this.  While details have not been released yet this seems to be a godsend for artist and designers who want show their clients a wide array of color options and palettes. Below is the teaser video.

Why This Is Important To Designers

For interior designers and architects having the ability to quickly explore color schemes with or without the client on a photorealistic render could save oodles of time and give the client more reassurance that the designers choices were the right ones.  This is particularly useful if the designer works with a skilled 3D artist to use realistic and accurate lighting in the rendering.  3D artists are able to use lighting data directly from manufacturers via IMS data mimicking the real life attributes of a particular light.  I can envision exterior renderings being a much more interactive experience with architects and landscape architects testing the visual impact of colors and materials on buildings and landscapes within the context of the site.  A good 3D artist can match the camera of the photograph and the 'virtual' camera to seamlessly integrate the existing site photo with the computer generated building or landscape structures.

Village Features creates photorealistic 3d renderings and really cool virtual tours that integrate the real (photography) with the virtual (proposed building or landscape).  To date, we believe this is the best approach to visualizing design because it avoids the dreaded Uncanny Valley.