How to Select An Architectural 3D Visualization And Rendering Company

  If your rendering or animation is critical to the campaign and a lot is at stake it’s better to choose the firm that will deliver the  results  not just  a a  pretty picture.

Helping clients visualize their next new home or office is one of the biggest hurdles for architects, interior designers, and real estate professionals. Short of an on-site visit, the best way to get a client on board is to present renderings that not only are accurate but inspiring. The difficulty lies in choosing the right company who can provide this service. How do you judge a renderer on projects that are not your own? This guide will quickly give you an idea how to appraise the best possible 3D Architectural Rendering service for your real estate needs.

Experience With The Types Of Buildings You Sell

If you're in commercial real estate, you'll want to find a renderer who has an extensive portfolio of buildings and complexes that are similar to the buildings you're trying to market to your clients. If you primarily sell houses or condominiums, look for a renderer who has experience with those types of projects. Also, if you're located in the rural areas, make sure the renderer has experience with landscapes and plant life. Likewise, an urban-based real estate venture will want a renderer who understands what the people in that city dress like, how they move, and what scenes will likely take place in the exterior renderings of that particular project. A rendering that is too abstract or lacks any of these qualities will turn off potential clients and leave them feeling cold.  For a personal example my company, Village Features, has tons of experience doing renderings of Southeastern US architecture, particularly high end residential and resort amenities.

The Best Value At The Right Price

While you should never choose a renderer purely by their rates, you should also make sure that you're not being charged more than is a fair market price. Before settling on a company, shop around so you have an idea of a range of prices. This will help you avoid a renderer who is overpriced, and also prevent you from hiring a cheap but inexperienced firm.  As a rough ballpark figure expect to pay $1500 and up for a good quality rendering this worthy of publication and at least a couple hundred dollars per second for animations.


A rendering will likely not be perfect on its first iteration. You may want to experiment with lighting or times of day or even the amount of people in the image. Because of this natural back and forth, you'll want a firm that has personable staff who are agreeable to changes. Don't contract with a renderer who charges a la carte for each revision. Ask up front for a bid that includes a fee for multiple revisions. This will save both of you time and effort, and allow you to realize your vision without wiping out your budget. 

Going Back To Value

What you may find is that the firms that at first seemed overpriced might actually turn out to be the best value.  If your rendering or animation is critical to the campaign and a lot is at stake it’s better to choose the firm that will deliver the results not just a a pretty picture.  Many times that charge a higher flat fee but don’t charge for revisions leading to a lower final price due to back and forth revision to get it just right.  

Joshua Hale

Joshua Hale is the founder of Village Features. He enjoys writing about the effects of computer visualization on a business's bottom line as well as it's branding.