Imagine a sales process where prospective clients enter and walk through a home interior so that they might experience and decide upon tile, hardware, floor coverings, and appliances before the building is constructed. The furniture fits perfectly, the colors beautifully complement each other, and the views through the windows are as unbelievable as you hoped they would be. That world is now a reality – a virtual reality (VR). VR is about to change interior design forever, and everyone stands poised to win as it does.
So much of the interior design process is trying to explain your vision and, by extension, yourself. Interior design in virtual reality lets designer and client bring design dreams to life, confident in their design and purchasing decisions, something 3D imaging cannot offer. And while traditional interior design methods tend to lack depth and realism, shared VR allows the designer and client to gather inspiration and work together even if they’re on opposite sides of the world.
From Pinterest to Virtual Reality
Remember when Pinterest came on the scene? Hard to believe it was just six years ago, but the interior design world has traveled lights years since its debut. At the time, Pinterest’s inspiration boards were the sole digital solution for bridging the gap between designers and consumers. Today, both designers and customers are able to experience interior design in ways unimagined in 2010. From 3D printed furniture to sneak peeks of products at home through augmented reality, technology is having an incredible impact on the interior design industry.
It can be argued that computer generated images are merely updated versions of the hand-drawn designs of the past. Virtual reality is in a league of its own, using 3D models that allow you to experience interiors in amazing new ways. Companies like Google (Cardboard), Microsoft (Hololens), and Samsung (together with Oculus) are all investing in VR technologies. Fans of HGTV’s popular Property Brothers can view photo-realistic renderings of remodels done with Neezo Renders’ incredible blend of 3D art, technology and animation.
Virtual Reality Storytelling & Design
Virtual storytellers continually strive to mold experience into story, taking the needs of their audience into careful consideration. Interior design VR allows you to be a part of your own design story, creating a virtual world so real that you feel you are physically present in a space that only exists in your imagination.
Many of the industry’s leading designers are using a combination of technologies to provide their clients with a more interactive and customized experience. To help their clients tell their personal design story, they often begin by using quizzes where the client answers basic questions about their design preferences. Based on the answers provided, the designer makes recommendations and gives them 3D, augmented or VR examples of designs they may enjoy. Clients love the way technology allows them to see – and tell – their personal vision of the future.
Using VR To Sell Interior Design
Designers and clients both agree that VR, augmented reality and 3D renderings are far better than leaving things to the imagination. Today’s technology is providing real value to consumers, with designers, clients, and manufacturers all finding greater use in these techniques than in more traditional methods. VR will soon become the design industry standard, allowing you to actually walk through a structure or room that is no more than an unrealized vision. It’s an exciting glimpse into how our relation to space will be forever transformed.