You’ve set your sights on building a luxury shopping center, and you know the demand is there. High-end shopping centers have continued to perform well, despite tough economic conditions, because luxury buyers have money to spend.
Unfortunately, demand is a small part of the battle. Large shopping center projects are often controversial, particularly in smaller towns. While the public at large might be excited about the prospect, neighbors fret about living so close to a high-traffic area. City or town officials worry about the project changing the local character.
Smart developers, when they anticipate pushback, take preemptive measures to squash some of the noise and controversy that can delay or kill a luxury shopping center. One of the best way to do this is to show, not tell, interested parties exactly how attractive and well-planned the project will be with a 3D virtual tour.
What is a 3D virtual tour?
3D virtual tours use high-tech simulation software to offer panoramic and 360-degree views of your luxury shopping center. These tours take people around and inside the building or buildings as if they already existed.
The software incorporates real photographs of the property into the 3D virtual tour. You can assure local officials and the public that they’re not seeing a minimized (or dramatized, for that matter) version of the project. The tours offer realistic views of how the luxury shopping center will look in that setting. That reassurance is helpful in convincing locals that your project will be an attractive addition to the neighborhood or town, not the monstrosity or eyesore they imagine.
Specifically, 3D virtual tours can be used to:
- Market luxury shopping centers such as malls, premiums outlets or lifestyle centers through your website, blog, email blasts and social media profiles
- Present the project to local planning and building officials
- Speed up the approval process by better educating local boards on the project
- Present the plan to concerned citizens at public hearings
- Quickly identify project elements or features that don’t work, and change them before construction begins
- Solicit feedback about the project
- Boost public relations and improve media coverage
- Avoid expensive project delays
- Squash controversy by removing any guesswork about how the project will appear
- Pique the interest of project supporters
With a 3D virtual tour, certain features or elements can be swapped out if you need to change the design. The tours are easily be shared by email. They’re PC and MAC compatible, mobile and tablet friendly. Viewers can zoom in on certain features, and they can walk, so to speak, from one point to another.
Reducing your luxury shopping center budget with a 3D virtual tour
Project delays can blow your budget. The longer the property sits before construction starts or the more effort you have to put into changing and redesigning your plans, the more the luxury shopping center will cost.
There’s no guarantee that a 3D virtual tour will keep you under budget - there are too many factors that play into that - but developers who use them find that they do speed up the process by improving communication with local officials and the public.
When you’re talking about a multi-million dollar luxury shopping center, the cost of a 3D virtual tour is negligible. They’re often used for much smaller projects, including custom homes and interior design jobs. 3D virtual tours almost always pay for themselves by saving time and preventing late-stage changes.