Learn The Cost Of Architectural Renderings Created Using Virtual Reality
As a general rule, architectural rendering firms are a bit hesitant to publish costs. It's not for any real proprietary reason. The fact is that it's difficult to give a generic estimate because every job is unique. That being said, at Village Features, often the first question we're asked by our clients is “how much do I need to spend, and what do I get for the money?”
The answer is, our clients spend a relatively small amount in the overall cost of a project, and they get a great return on that investment!
The Cost of Architectural Renderings
High-quality architectural renderings can boost sales, improve your marketing and in most cases provide a significant, measurable return on your investment.
Typical photo-realistic renderings to be used for marketing a property can cost between $3000 and $15,000, sometimes more depending on the particulars of the project. For this cost, you'll receive a full color, high-definition contextual architectural renderings of building and landscape, complete with details like people, cars signage, etc. For example, with a resort property, you'd see families on the beach, people enjoying lunch on the clubhouse porch, and couples strolling on the grounds.
Virtual reality-based interactive products can super-charge your marketing efforts. An interactive, immersive virtual tour of a properties interior starts at around $6000 and can cost as much as $95,000. This range is dependent upon the size and type of property behind rendered. For example, a tour of an existing luxury home would fall closer to the low end of the range. An immersive tour of a yet-to-be-built custom home would fall somewhere between the low end to the middle of that range, while a commercial property would fall closer to the high end.
However, larger, more complex commercial projects, like those with multiple buildings can cost significantly more.
The Value of Architectural Renderings and Immersive Virtual Reality Tours
Why incur the expense of photo-realistic architectural renderings? The answer is that 2D sketches and floor plans are great when dealing with architects or developers, but potential buyers usually need more.
For many buyers, it's difficult to get an accurate picture of how their new home or building will look based on 2D drawings. They're not as likely to get as excited or form the emotional bond with the project from plans alone.
A high-definition, photo-realistic architectural rendering is like taking a photograph of a building before it even exists. Buyers can see precisely how the grey siding looks with the white trim and black shutters, or how their home would look if they added a deck. Commercial clients can see exactly how their building will look in its real environmental context, complete with the other buildings surrounding it and activity on the street. Architectural renderings are popular marketing tools for developers as well. Most large-scale projects and developments us them on billboards, websites, and social media.
Immersive Virtual reality tours take this a step further. We can create an experience that is like walking through a yet-to-be-built property with a head cam. Clients slip on a headset, and it's like they are physically in the home. This enhances the experience and clients can develop an emotional bond to a property as if they were actually inside. This emotional bond sells homes.
Outstanding Potential Return on Your Investment With Virtual Reality
ROI is different for every project and while we can't make promises or give exact figures, consider this:
When developing a luxury home community, spending $24,000 on 3D virtual tours allows home buyers to “see” what they're buying, before construction even begins. They can experience the French marble floors, high-end custom cabinetry, chef's appliances and spa-like master ensuite as if they were physically in the space. This gives them the ability to create an emotional bond with a property before it's taken out of the ground. If it makes a single sale, it's paid for itself.
When you're developing a 50-unit condominium project, it's worth $15,000 to have a photo-realistic, high-quality image that can help potential buyers, investors, and stakeholders understand precisely what the project will look like when it's complete. Image being able to show your local planning commission a photo-realistic image of your proposed project, in its environmental context, when it's complete.
While the decision is a personal one, we'd argue that it makes sense to invest in quality images for your next project. Consider this, if you spend $4000 on an architectural rendering of a planned resort community, and that image generates a single newspaper article that results in the sale of 100 new vacation packages at $4000 each, you achieved a 100Xs return on your investment!
Want to learn more? Give us a call and let us show you how investing in photo-realistic architectural renderings and immersive virtual reality tours can provide you with more sales, faster, increased pre-construction interest, and lower development costs by eliminating the need for model homes.