Real estate search engine optimization (SEO), particularly in the luxury market, sets the foundation for any successful digital marketing strategy. The right keywords – and where and how to place them – makes your website more visible to the exact people you want and need to reach. In this post, we’ll look at how you can create an SEO strategy that optimizes your blog posts using the real estate keywords it takes to get the ranking you’re looking for.
SEO For Luxury Real Estate Marketing
The days of keyword stuffing to achieve ranking are long gone. Here’s what you should be doing instead.
Focus on Key Long-Tail Keywords
If you try to improve your website’s ranking by using the same keyword again and again, it will harm your SEO. Search engines consider the practice keyword stuffing. Instead, write content that includes your keywords in a way that reads natural and unforced. One or two keywords per blog post keeps things focused. Long-tail keywords are often considered more important to search engines, and they’ll help you bring in the right kind of traffic. Try to include keywords in your headline, headers, and body, as well as the URL and meta description.
- The headline is a search engine’s first step in determining relevancy, so it’s vital you include a keyword within the first 65 characters of your headline. For example: “Our Epic Guide to Luxury Real Estate Marketing.”
- Headers and bodies should include keywords such as “luxury marketing” and “real estate” in a reader-friendly way. Stay focused on producing content your audience finds useful, not on how many times those words appear in your content. Example: “
- Search engines look at your post’s URL to determine what your post is about. Make sure to optimize those URLs on each post you publish. For example, the URL of this blog post is http:villagefeatures3d.com/blog/search-engine-optimization-for-real-estate-blogs
- A meta description gives search engines and readers information about a post’s content. Use your long-tail term there so Google is clear from the get-go on your post’s content.
Optimize Meta Descriptions
Make meta descriptions compelling and relevant. They should include the long-tail keyword that best represents the content of your posts, as searchers need to determine if your content offers the solution they’re looking for before they click.
Search engines can’t yet “see” images the way we do and instead look for images that include alt text that explains the content. To use our example from above, if you have an image in a post promoting a downloadable guide or other relevant photos or graphics, make sure the alt text includes the words “luxury real estate marketing” so that search engines can rank the post. Alt text keywords don’t have the same impact on ranking as other things do, but it’s worth the little bit of extra time it takes to include them.
Avoid Similar Topic Tags
Topic tags are great for organizing your blog’s content, but don’t overuse them; search engines may penalize you for too many similar ones, which they read as duplicate content. “Luxury real estate marketing,” “luxury real estate marketing guide,” and “luxury real estate” are too similar, so choose one and leave the others for another post.
Use Helpful URL Structures
Search engines have come a long way in handling technical challenges, but it’s always a good idea to make things as easy as possible for them. There are ways to structure your URLs so that they’re as user-friendly as possible. Ultimately, search engines favor those URLs that make it simpler for them – and website visitors – to understand the page’s content. People will best understand your website’s design if the URL is structured to act as a categorization. For example, NameOfMyWebsite/sales or NameOfMyWebsite/blog.
Internal Links Define Relevancy
Link internally whenever possible so search engines can more easily validate your content. If you reference something that’s covered in another blog post or on a website page, link to it. Not only does internal linking keep people on your site, but it also directs search engines to your other relevant and authoritative pages.
The Bottom Line
If you want to attract buyers of luxury real estate, search engine optimization is incredibly important, so optimize your blog posts in the way that makes them visible to the people searching for the solution you offer. Follow these tips when planning your luxury real estate marketing SEO strategy, and you’ll build a strong foundation that supports all your marketing efforts far into the future.