Selling Landscape Architecture with 3D Virtual Tours

Selling Landscape Architecture with 3D Virtual Tours

We’d all agree that walking through a park is a more pleasant experience than looking at a picture of the park. Much in the same way, 3D virtual tours are more powerful than drawings when you’re proposing or unveiling a landscape architecture design.

3D virtual tours are computer-generated simulations of how a project will look when it is complete. They simulate the experience of walking through a park, corporate campus or downtown square with panoramic, 360-degree views. They help viewers picture themselves in the space, giving your designs some life.

3D virtual tours are used to bid large jobs, market your services on the web and through social media, and reveal landscape architecture plans to local officials and the public. They translate your vision and help you stand out from the competition.

Using 3D Virtual Tours to Bid Landscape Architecture Projects

When you submit a proposal that includes a 3D virtual tour, your company is going to get noticed. Most of your competitors will be submitting flat plans and artist renderings, which certainly have their place. To an untrained eye, however, they’re not as easy to understand or envision in real life. 

3D virtual tours look polished and professional - they show that you’re serious about the work. They give the client a clear idea of how various elements of the project flow together and work with one another. There’s no guarantee that a 3D virtual tour will land you the job - we all know that factors like cost and style preferences influence those decisions - but it’s fair to say they give you a leg up.

The best use of 3D virtual tours is when you’re bidding for high-dollar landscape architecture projects - whether it’s a major municipal park, an open-air shopping center, a large residential development or a college campus. These jobs are highly competitive, and the clients expect landscape architects to come with their A-game. Thinking one step ahead by sharing your vision in realistic detail is strategic and impressive.

 It’s important to note that 3D virtual tours are built around actual photographs of the property. That’s why they’re so realistic - they leave very little room for interpretation. The technology is seamless: 3D tours of landscape architecture plans can be viewed on tablets and mobile devices, and they’re available in HTML or Flash formats. 

Educating the Public with 3D Virtual Tours

Landscape architecture is far more complex than many people understand. Some people assume you’re planting a few trees here and adding a water feature or retaining wall there, and that’s it. 3D virtual tours can’t tell the whole story when it comes to your educational background and the amount of work that goes into each design, but they do show off the details and complexity of the landscape architecture.

Once you’ve landed the job, 3D virtual tours are valuable for educating city boards and the public on what’s to come. They reassure environmental and planning boards that your project achieves the right balance between built and natural elements. They show the public that the project will be an attractive addition to the neighborhood. Locals will be able to picture themselves walking park trails, relaxing on a city bench with a coffee or navigating their way from one shop to another.

 3D virtual tours can also be incorporated into your overall marketing efforts. Post them on your website, link to them in email campaigns or share them with local media outlets, who are eager to for multimedia elements to supplement stories on the project.