The Oculus Rift Release And Selling Luxury Real Estate

Get ready for the next wave in technology to create a paradigm shift in the way we live. Virtual reality is here! We’ve been hearing about VR for years now, and the release of the Oculus Rift headset signals the real beginning of the VR age!

The Oculus Rift was the most anticipated technology release since the iPhone. When its release date was announced, the first run of headsets pre-sold in literally seconds. With a release price of $599 and a tie in with Microsoft’s X-Box One gaming technology, Oculus Rift is destined to offer the first immersive gaming experience. Beyond gaming, it has already taken hold in several industries with early adopters pointing the way to a VR boom in the coming years that will change the way we interact, shop, travel, and live.The Future is Now!

While VR is in its infancy and we’re not quite yet at the Star Trek “holodeck” stage of development, the technology is already quite impressive. CNET Scott Stein recently took the Oculus Rift out for a spin and had this to say:

“ My eyes aren’t here anymore. They’re somewhere else. Once the eyepiece is over my face, I’m gone. Like looking through a window into another world.” Stein continued, “It’s a dream I’ve had since I was a child, that I’ve read about in science fiction books. To cast myself somewhere else.”

The Rift is lightweight, has a built-in strap and headphones to create a 3D audio effect. It’s a truly immersive experience, and while its first use has been as a gaming device, business has already begun to see and embrace the potential of this amazing technological breakthrough!Beyond Gaming

One industry embracing the Oculus Rift and exploring the benefits of virtual reality is the luxury real estate market. Luma, a new 24-story condo development in Seattle, recently opened their sales office with a new approach to pre-sales. Instead of a full-sized model unit, the office contained a kitchenette, bathroom mock-up and a sitting area with a Rift headset.

Even though the building had barely broken ground, prospective buyers could sit and take an immersive virtual tour of the units, “walking” around layouts and peering out windows to see the view. A far cry from the days of pre-selling off of blueprints!

VR gives potential buyers the ability to experience the flow of a unit and walk through using a joystick. While the experience is not yet photorealistic, the immersive aspect of virtual reality gives users the ability to experience the flow of a unit, the textures, colors, and finishes.

Another property that has used virtual reality as a tool to engage potential visitors and pre-sell units is Kiawah Island, South Carolina. Visitors can don a headset and walk through units that are not yet built, see the actual views from the windows and experience all that Kiawah has to offer including walking through the development experiencing the sights and sounds of Kiawah Island. Buyers can sit in their real estate agents office in mid-town Manhattan, and step into their vacation home in South Carolina!

As the technology continues to mature, it will give way to wider use in more industries. Right now, it’s beginning to create a paradigm shift in real estate as developers can start pre-sales earlier, and expand their sales area nationwide using this exciting technology. Virtual reality is here, and as early adopters give way to wider consumer acceptance and awareness, this technology will indeed change the way we all live and experience the world!