Top Online Marketing Tools for Home Builders and Developers 2015

We've put together this handy little guide with much love so you can use the best apps available today.  While we haven't used every single one they all come highly recommended...Enjoy

Lead Capture/Landing Pages

  • LeadPages - LeadPages, LeadBoxes (Amazing Conversion Rates), LeadLinks, LeadDigits
  • SumoMe - Welcome Mat, Scroll Box, and List Builder are really cool
  • Unbounce - Beautiful custom landing pages
  • Thrive Leads - cool email capture for Wordpress
  • Instapage - Intuitive landing page builder
  • Join By Text - build your email list with SMS text messaging

Email Marketing

  • Mailchimp - Most popular email sender.
  • Get Response - super easy template creation, also includes landing page builder
  • Aweber - Very popular email autoresponder
  • Drip - Laser focused on drip email campaigns
  • Campaign Monitor - Tons of options, drip campaigns

Marketing Automation

  • Drip - Simple and deceptively powerful email marketing automation
  • Infusionsoft - Visual Campaign Builder is really helpful, feature packed
  • Ontraport - Main competitor to Infusionsoft
  • Sharpspring - Very promising (and affordable) marketing automation platform
  • Hatchbuck - Very intuitive marketing automation at a very affordable price.
  • Hubspot - The king of inbound marketing software
  • Autopilot - Haven't tried them but website looks promising

Sales CRM

  • Nimble - Focused on social selling (links to Facebook and Twitter)
  • Base - Intelligent sales platform
  • Close.io - Make calls, less manual data entry, specifically for sales teams.
  • Pipedrive - Visual Kanban style deal tracker.  Integrates well with many apps.

Website

  • Squarespace - Beautiful templates, secure, robust hosting, responsive webpages.
  • Wordpress - tons of specialty plugins and themes.

Social Media Management

  • Hootsuite - The most widely used social media manager
  • Buffer - A great way to schedule out your social media posts
  • Sprout Social - Another very popular social media management tool

SEO

  • Moz - leading SEO tool 
  • Raven Tools - loved by savvy marketers for its easy to use tools and helpful reports
  • Wordtracker - discover high performing keywords
  • Hittail - drive targeted search visitors to your website by focusing on the most promising organic keywords in your existing traffic.

Analytics

Link Building Tools

Graphics

  • Canva - can be used to create most of your graphics for social media, blogs, ads, etc.
  • Piktochart - easy infographic creation
  • Infogram - Interactive infographics

Joshua Hale

Joshua Hale is the founder of Village Features. He enjoys writing about the effects of computer visualization on a business's bottom line as well as it's branding.