Using 3D Illustration to Sell Architecture Services

Rendering realistic 3D Illustrations with actual CAD plans can provide an easy way to have your designs connect with potential clients.

Rendering realistic 3D Illustrations with actual CAD plans can provide an easy way to have your designs connect with potential clients.

With the abundance of stock plans, architecture services are not always an easy sell. Potential clients might not understand the value of good design. They might not understand how much work goes into custom architecture or what kind of results it can produce. 

When it comes to selling, architects have to speak the language of potential clients. That means realizing that some of the long-standing tools of the trade, including CAD drawings, floor plans and hand-drawn sketches, might not be the most powerful sales and marketing tools. They make perfect sense to architects, but they’re less likely to translate to everyone else. A 3D illustration, on the other hand, might provide the missing link. 

3D Illustration Vs. Sketches And CAD

Architecture used to be sold with pen and paper. Artistic talent was a must, as detailed sketches and drawings were the only tools available to share design plans. Then, as computer technology transformed about every industry, including architecture, computer-aided design became the norm. Architects continued to use sketches to play with design concepts, of course, but CAD drawings became the more common way to create and share a complete set of plans. 

The problem with CAD drawings - and even sketches, for that matter - is that they don’t always convince buyers of the value of custom architecture. To potential customers, the drawings can look flat and unrealistic. Customers might have a hard time imagining what the home, building or development will look like once constructed. They might even wonder why anyone would pay for custom architecture when stock plans that look similar enough on paper are sold at a much lower price. You, as an architect, know that there’s a big difference between stock plans and custom work, but plenty of potential clients don’t.

Enter 3D illustration, which aims to bring flat plans to life. Your sketches and plans become 3D-looking images that show clients exactly how the home or building will look. Now, clients can connect with the image and envision the project as if it were real. The computer-generated images can be photo quality or more artistic leaning - whatever you prefer. The 3D illustrations can be in color or black-and-white. They can display the interior, the exterior or both. 

Selling The Dream With 3D Illustration

Real estate decisions are often influenced by emotions. Buyers fall in love with a home or a design plan, and they can’t see past it. They might pay too much for a property because they just can’t stand the idea of losing it. 

We don’t want clients to overpay or make the wrong decision, but we do want them to develop an emotional connection with their future property. And, yes, it’s possible to develop an emotional connection with a structure that has yet to be built (this is harder with commercial clients, but still possible to some extent). Custom architecture is about selling a one-of-a-kind design that was created specifically for the client’s needs, no one else’s. A 3D illustration shows clients that their design is like nothing they’ve seen. Everything from the flow from one room to another to the home’s sustainability was designed with them in mind. 

Architects can also use a 3D illustration for general marketing purposes. Images can be used in brochures and advertisements, both print and web. They can be posted on websites and social media. They can be shared with news outlets that are covering the project or those looking for artwork to accompany architecture-related stories. Village Features creates these 3D illustrations using high-tech software for architects, developers, builders, homeowners and more.  Click below to learn more.