What time of day is best to show an architectural rendering?

Shadows falling across the façade lend to a greater sense of depth and texture.

Shadows falling across the façade lend to a greater sense of depth and texture.

Choose Your Light Wisely

Many times when taking pictures of real estate or creating architectural renderings we indiscriminately choose the wrong time of day or lighting.  As with any imagery, the quality of light plays a strong role in how a potential client will connect with an image.  Are the lights on or is the inside of the house black.  Are we taking photos during the harsh light of the midday sun?  If we pay attention to the light our images will render stronger emotions from our target audience.  

Whether it's the couple building their dream home in Palmetto Bluff, or the group of investors looking a building 100 luxury spec homes, you need to reach them on a subliminal level.  We all know that can sound a little spooky but in actuality it happens all the time when we interact online.  For instance, company A chooses warm colors to make the view feel cozy and safe while company B uses a monotone palette to signify a more serious nature with their products or services.  It's no different with visualization.  You always want your target audience to see themselves there and create an emotional connection to a place that is not yet built.  That way you have a much better chance getting them to go forward with you and not the other guy.

If you have every browsed through Houzz or Pinterest take notice of the lighting of the house or interior photos.  Many times the most shared ones have a beautiful even hue to them rather than the harsh shadows of the midday sun.  That's because we associate the end of the day with relaxation and rest and the midday with work and toil usually.  Of course you want your client relaxed when trying to present them your house design so they will trust you and your vision.

Having light coming from inside the house gives a sense of warmth and welcome.

Having light coming from inside the house gives a sense of warmth and welcome.