For many buyers, real estate is just as much about emotion as it is investment. If you’re going to sell them a $500,000 luxury home, you’ve got to sell them the dream, not just the design.
Architectural renderings give buyers a realistic, 3D-looking image of a home or building long before groundbreaking. The Ohio couple retiring to Florida can see how gray siding looks with white trim, or what the home would look like if they added a wraparound porch. The New York family looking to buy a resort condo in Hilton Head, South Carolina can visualize the clubhouse and their unit’s proximity to the beach.
Architectural renderings tend to be more effective than 2D floor plans or sketches at selling property because they allow potential buyers to imagine themselves at home.
A 3D rendering can also be used to sell a building project to the public or local planning department. They can be used in brochures and marketing materials, on billboards, on websites and in the media to raise awareness about the project and show off the design.
What Is An Architectural Rendering?
Architectural renderings are computer-generated illustrations that offer a 3D-looking view of a planned home or building. The still images are created with advanced software that shows precise details in high definition. The quality is similar to that of a photograph.
Rendering companies can create a single, high-definition image or several images of the same structure from multiple angles. Images can show the inside or the outside of the building, and exterior images often show surrounding buildings and landscaping. Architectural renderings can be black and white or color, although color images are slightly more expensive.
Increasingly, architectural rendering companies are also offering interactive panoramas and virtual video tours using high-tech simulation software, often the same kind used in military applications. These take clients around, above and inside a building with a complete 360-degree view. They show a client how the kitchen flows into the living room, for example, or how the roof would look slate were used instead of asphalt shingles. These provide the client with an even more realistic view of the final product.
Village Features, LLC offers still renderings, interactive panoramas and virtual videos. The panoramas and videos can be viewed in standard web browsers and on mobile devices and tablets. They’re downloadable with PC- and MAC-compatible versions.
Who Needs Architectural Renderings?
Soon to be built community visualized in 3D.
Renderings are used by architects, landscape architects, developers and real estate agents to sell property, and to demonstrate various design options. They allow the buyer to make changes while the structure is still conceptual, not after construction starts - saving everyone time and money.
Homebuyers might also choose to commission a rendering company. Still images provide buyers the chance to make sure they love the looks of a home before it is built - and make changes if they don’t - while virtual videos give buyers the option to test out different layouts, finishes, paint colors, lighting and materials before committing to anything.
What’s Wrong With 2D Images?
In a word: Nothing. Much like the radio’s role in society changed but did not disappear when the TV was invented, floor plans and 2D sketches will always have a place in the design world. They’re simple, straightforward tools that work well as a means of communication between professionals like architects and builders.
Where 2D images fall short is in speaking to the consumer. Buyers are less likely to develop that emotional connection to a property that can close a sale. And 2D images can be difficult for the average person to read, leading to confusion about the actual layout or look of a finished home or building. Architectural renderings, on the other hand, break down communication barriers between builders, designers and customers.