3D Virtual Reality is a Double Edged Sword

On the one hand, a well produced and executed Virtual Reality tour can be an amazingly effective sales and marketing tool for your homes! On the other hand, cut-rate, poorly executed virtual reality visuals can have the opposite effect, leaving your prospects turned off because the visuals just aren't right.

VR is extremely powerful, but it is a double-edged sword. It can be an incredibly effective sales and marketing tool, especially during the pre-construction phase of your project, but if you cut corners or make common mistakes you won't get that emotional connection. In fact, poorly executed, virtual reality can actually have the opposite effect.

Badly executed VR can turn off your prospects because somehow the visuals are off. Whether they are not realistic enough, or somehow out of sync with the immersive experience of being in the actual home. Of course, your potential buyer is ready to move on to the next community on their wish list.

I'd like to help you avoid this experience, and instead use 3D visualization technology to both increase sales and lower your costs. That's what this email course is all about. I'll share with you everything I've learned during my years of experience helping production homebuilders and developers use 3D visualization to sell more homes!

Creating An Emotional Connection with Virtual Reality

Virtual reality is all about creating an emotional experience for your potential buyer. It's easy to lose sight of this when you're doing everything you can to sell more homes in a community.Anything you do that can help to create the experience of falling in love with a home will help you to sell more of them.

Even though you're already doing a lot to create that experience for your buyers, you're probably well aware of the challenges you face. Model homes are costly to build and it may take months for them to be customer-ready. This means you may have a multi-month wait before you can really start marketing and selling homes in a new community.

Even after it's built a model home continues to generate costs. Staging is expensive and so is updating color, décor and furniture trends as they change, and they will! As you are well aware, an out-of-date model home will kill that emotional “fall in love” experience you're trying to create.

A really good, well produced VR tour can make all of these problems disappear while increasing your ability to reach more remote buyers. This technology can give those remote buyers the same emotional connection they would have when experiencing the layout, flow and feeling of physically being in one of your model homes. If they're not ready to buy now, after a VR tour they are more likely to become a highly qualified lead that you can nurture and convert into an eager buyer over time.

VR tours can appear on your website, be distributed as smartphone or tablet apps and can be linked to from within email marketing. This makes them the perfect vehicle for generating highly-qualified, early-stage sales leads.

Although VR makes use of a lot of cold, hard technology, when it’s done right, it creates a very emotional experience.

Think about it... what's a more compelling reason for a prospect to hand over their contact information? A form on a landing page, or a “logged in” experience that features extremely high-quality photorealistic tours of your home that they can visit over and over, and share with their family, friends, and others?

Later in the course, I'll get into some of the more cutting-edge possibilities for engaging prospects, for example, by allowing them to furnish and decorate their virtual home. But no matter whether you go with a simple and elegant rendering, or more advanced use of 3D visualizations, it's a great tool for converting potential buyers and getting their names, email addresses and phone numbers so your sales team or marketing automation system can follow up.

In the next chapter, I'll show you how 3D VR tours can help you to overcome buying resistance.

On to the next chapter >>

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Virtual reality is quickly gaining mainstream attention. Global search interest on Google grew by nearly 4X in the last year.

The technology has the potential to change our daily lives—from how we communicate to how we spend our leisure time. It’s early days, but it’s already happening, and now is the time for brands and creators to understand what it all means.
— Aaron Luber Head of Partnerships, VR at Google