Chapter 4: Reducing project costs and enhancing communication with buyers
In many cases, the cost of a 3D virtual tour is recouped if just one mid-construction change is prevented. Furthermore, virtual reality tours can help planning officials get a better understanding of the design and scope of your project from the onset, which prevents delays. This helps reduce project costs.
Virtual tours can help you cut project costs
This is especially true for builders because mid-construction changes to the design are expensive. When buyers can see the home before it is built, they know in advance what works and what doesn’t. If they decide to move a closet or rearrange the kitchen cabinets before construction, there’s no lost time or wasted money. In many cases, the cost of a 3D virtual tour is recouped if just one mid-construction change is prevented.
The approval process tends to be faster when 3D virtual tours are used in the presentation. Planning officials will have a better understanding of the design and scope of your project from the onset, which prevents delays. As you’re well aware, any time you can prevent a delay, that’s money in the bank.
3D virtual tours also make it easier to do your job because they improve communication with the customer. Accurately describing your plans with words can be difficult, but images are powerful. There will be no question that you and the buyer are on the same page.
Become more flexible
Your business can become more flexible by using 3D VR tours. Updating every virtual model home in a community with new colors, furniture, and accessories is a project that takes a few weeks, not one that takes many months, ordering from dozens of vendors (or hiring a stager to do it), and coordinating the delivery and installation of hundreds of individual pieces.
You can update a virtual tour much more quickly than you would be able to update a model home, and for less expense. While you probably wouldn’t commission a modification of a full VR tour for customer floorplan modifications, you might request a 3D rendering of the modification to make sure that the change meets their needs and doesn’t result in a costly change order because of miscommunication.
Finally, in about 5 years providing 3D VR tours is going to be standard for production homebuilders. That means you have just a few years to use virtual reality technology to position yourself as a forward-thinking leader on the minds of your buyers.
I think by now, you get it. You see the ways that 3D VR technology can save your company money, increase your ability to generate and close leads, increase your flexibility, and punch above your weight compared to your competition.
I’m going to spend the rest of this course making sure you understand how to avoid common mistakes that can reduce the effectiveness of a VR tour or can actually turn off potential buyers completely. And we’re going to cover how to get the most bang for your buck with 3D rendering and VR.