A VR experience that's just ok can actually put off your customers and kill that “I love it” feeling your striving to achieve. Getting the details wrong can create a cheap-feeling or frustrating experience for your potential buyers. And a really poorly-done VR experience can actually make your viewers physically ill, literally! This is exactly the opposite of what you need to boost your sales. In this chapter, we're going to learn how to avoid these problems.

Let's get right into the nuts and bolts of what makes for a great 3D virtual reality (VR) experience.

I think we've all seen a 3D rendering that looks like this:

Even though this rendering gets some of the details right, it's missing any kind of visuals for the environment where the home is located. Those details are a huge part of creating a complete immersive experience that helps address buyer objections and creates the feeling of actually being right outside or inside the home.

You want to focus on the details. Include backgrounds captured with a high-resolution camera on the actual site where the home will be built. This creates a super-realistic combination of the finished home and the actual environment where it will be built.

Earlier we touched on the emotional decision of buying a home. Actually that's just one part of the story. We tend to make major purchases based on emotion and logic. Read more about emotion based buying here. The interesting thing is that the emotions are the driver for major decisions like buying a home, but logic plays a part as well. The logic comes into the equation after emotion has had its say and tries to come up with solid reasons to justify why the emotionally-driven decision is the right one. 

Closely observe your own behavior and you'll see how it works. You want something first, then you'll notice your brain coming up with reasons why its a good idea.

This is why your renderings need photorealism to be effective. 

In the next chapter, you’ll learn about how to make sure you’re also speaking to the mental part of the buying process.

Next Chapter: Getting the right mix of dreamy and detail

Previous Chapter

At most building companies, pre-selling and launching have one fundamental flaw: They focus too much on the transactional nature of home selling—the process of presenting a home and closing the deal. In following this conventional strategy, you miss a major issue for the buyers: There is nothing for them to buy. When there is nothing to buy, you have to sell the joy of the home, not the price of the house. Deliver the experience and share the magic—and the commitment of quality service and on-time delivery.

Seeing is believing is more than a phrase. The prospect wants to see something concrete, an array of professional photos, 3D photo-realistic renderings, virtual reality scaled models and high-definition virtual video tours. People hear what they see and will trust their eyes far sooner than they will ever trust your words.
— Myers Barnes, Builder Magazine