Chapter 9: The user experience of your 3D rendering artist
The user experience of your 3D guided tour is important. One often overlooked element that is important to the user experience is working with a great 3D rendering artist. Let's explore some characteristics to look for in a great 3D artist.
Any VR tours that you include on your website need to be easy to use, intuitive and avoid requiring any special software.
The “user experience” you have working with the company or person that produces your 3D renderings should be a good one too! A big reason you may use 3D renderings as opposed to a model home is the “time to market”. Make sure the company or artist you choose to produce your renderings has the capacity to deliver what you need, when you need it, and can keep the quality high, focusing on the details we talked about earlier.
When working with developers on a VR project, I like to help them get everything asset needed before we start. These include:
• All floor plans and elevations, both interior and exterior. If these are CAD drawings that is ideal, but I can also take a PDF drawing and get what I need from that.
• Tear sheets or something similar showing the color options, flooring, tile, textures, appliances etc.
• Detailed plans from the cabinet maker
• Any Houzz idea book or Pinterest board showing the style of the interior décor or style sheets from the interior designer.
• Landscape plan with plant schedule and site map showing site survey
When it comes to moving beyond good 3D renderings to really great ones, there are quite a few things to keep in mind. Let's briefly recap what we covered earlier to make it easier to remember:
• The little details really matter. The background scenery needs to match the actual physical location as closely as possible to create that “you're really there” emotional response.
• Your renderings should be photorealistic. Avoid the temptation to exaggerate reality into something that turns off the logical part of your buyers mind. Keep it REAL!
• You can't sweat the details enough when it comes to making renderings match the actual house. Fill it with human-feeling details like tasteful stylish furniture, as well as “lived in” touches like throws or a wine glass on the kitchen island.
• Your 3D artist should have access to, and the talent to use the best tools available – ones that depict the light ultra-realistically.
• Make sure that your user experience when using your 3D VR tours ( whether on your website, or in person with a VR headset)is positive. Don't leave your potential buyers feeling disoriented or seasick!
In the next chapter, I'll speak to getting the most bang for your buck from your 3D renderings and VR tours!