VIRTUAL TOURS | High-end neighborhoods
FRONT LIGHT BUILDING COMPANY & ANNE HAGARTY INTERIOR DESIGN | Habersham
We were instrumental in the launch of a new residential construction company, Front Light Building Company. Front Light requested a rendering of the first homes that were to be constructed in the lovely coastal town of Habersham, SC, a unique live/work/play community with traditional architecture and streets. Southern Living magazine was doing a large promotional tour in Habersham, and Front Light wanted to not only use the rendering to help sell potential homebuyers on the new homes but to catch the attention of the magazine's editorial team. It was a success: the rendering did attract the attention of Southern Living, and the magazine included Front Light on its prestigious tour of homes. The earned media became the foundation of a great launch of a new company, and the rendering was also instrumental in helping Front Light presell their first home model.
Front Door later collaborated with Anne Hagerty Interior Design of Savannah, GA to develop three design styles for a single home. They engaged us to create a set of virtual reality tours to illustrate the three styles. These VR tours have not only helped prospective buyers experience a virtual walk-through of the home, they've widened the target audience for the homes. (Should the "Coastal Cottage" style not be a buyer's cup of tea, the home might not appeal to him or her... but seeing the same home furnished in the "Urban Loft" style might change his mind entirely, enabling him to view the home in a whole new light.) Additionally, Anne Hagerty Interior Design has used these virtual tours to sell the home furnishings shown.